Platform/Profiles
Who is this, really?
Your CRM knows an email, your website knows a browser, Stripe knows a customer ID. A Profile brings them together into one person — with the reasons Aether believes they match.
Seven records, one person
Separate records become one Profile.
Aether matches the same person across your tools, and keeps the evidence for every match so you can check it.
What you can do
- →See everything about one customer in one place
- →Check why records were matched
- →See their history, journeys, and messages
- →Know when someone anonymous becomes known
Profiles, three ways