Platform/Journeys
How did they get here?
A Journey puts activity in order — from the first ad to the purchase to the support ticket — so you can see the path that led to an outcome.
From scattered events
To one ordered path.
Journeys can pause, pick up on another device, branch, and end in a purchase or a drop-off. Aether keeps it all in one line.
What you can do
- →See every step a customer took
- →Find where people drop off
- →Compare paths that converted with those that didn’t
- →Follow a journey across devices
Journeys, three ways