Platform/Value
Where did this money come from?
Start with a sale and trace it back — through the order, the email, the campaign, and the referral — to see what actually contributed and by how much.
Trace a sale backwards
Every step that helped, with its share.
Aether gives credit across the path and shows where it isn’t sure.
What you can do
- →See what led to a sale
- →Compare campaigns by what they actually produced
- →See revenue by customer, journey, or region
- →Spot refunds and what caused them
Value, three ways