Follow a campaign to revenue
Trace a sale back to the campaign, message, and referral that helped.
- 01Open CampaignsChoose the campaign.
- 02Open Campaign 360See who it reached and what they did next.
- 03Open JourneysFilter to journeys that touched the campaign.
- 04Open ValueSee revenue and each step’s share of credit.
- 05Apply the value lensBring revenue forward, push low-value links back.
- 06ComparePut it next to another campaign.
◈What you’ll seeRevenue traced backwards, with credit and uncertainty shown.