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Aether
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Why Aether
How Aether works
Product structure
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Follow a customer to purchase
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Understand
Why Aether
Work no longer runs only through people. It runs through people, AI agents, and software working together. The organizations that can see how those pieces connect will do best.
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How Aether works
From something happening in one of your tools to an answer you can act on, in five steps.
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Product structure
Five layers, each with a clear job. Every feature in Aether sits on one or more of them.
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Signals
A signal is one thing that happened — a page viewed, an order placed, an agent running a tool. Aether checks it, adds context, and files it in the right place.
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Sources
A source is anything that sends data into your account — a website, an app, a connected tool. Every event is traced back to exactly one source.
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Profiles
A profile is everything Aether knows about one person — or one company, agent, or campaign — in a single view.
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Relationships
A relationship is a link between two things, with the evidence behind it. Aether tracks four kinds.
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Journeys
A journey is the path someone takes through your product — signing up, checking out, an agent-assisted task — step by step.
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Lenses
A lens is a way of looking at the same data from a different angle. It never changes or copies your data — only what stands out.
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Communications
Emails, messages, and notifications are recorded as part of the relationship, not kept in a separate inbox.
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Evidence states
Something Aether saw is not the same as something it worked out. Every claim is labeled so the two are never confused.
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